“ “Georgia Flower’s hyper-real cake designs are almost too good to eat”.”
““Just wanted to say a huge thank you for all your hard work, it’s been a delight working with you. Our whole office have been so invested in the campaign and couldn’t wait to see the content each time.””
““Thank you for your outstanding work on this””
Georgia (aka Gigi) is known for her boundless creativity and attention to detail.
Georgia has worked with multiple global brands to date, appearing on podcasts and featuring in both online and offline media as a result. Her originality and imagination has attracted attention from peers in the industry, and she is widely considered to be a budding talent.
STIMULATE CONVERSATION SURROUNDING YOUR BRAND
Conversation stimulating hyperrealistic cake content generates a 548% uplift in comments vs the average.
BOOST SOCIAL MEDIA ENGAGEMENT
Clients achieve a 212% engagement rate vs their average social media post engagement rate.
INCREASE COMPETITION ACTIVITY
Competitions that utilise the hyperrealistic cake trend achieve 178% entries vs those with comparable prizes on offer (competitions compared from the same brand, posted to the same audience).
ONLINE
Exceptional quality social media campaigns are at the heart of a successful digital marketing strategy. Involving hyperrealistic cakes as part of a campaign has shown, through the viral nature of the #REALORCAKE hashtag and its increasing digital following, to be a path that delivers high engagement for businesses and their online communities.
Hyperrealistic cake content can powerfully reinforce the fun quality of a brand: They offer in-house marketeers a novel, interactive project opportunity. In the case of marketing agencies, hyperrealistic cakes offer captivating ideas to pitch to clients, and have proven effective in both winning new business and reinvigorating existing B2B relationships.
OFFLINE
Events bring an opportunity for brands to create interactive environments for customers, encouraging education of their products or services. By creating real environments with real people, brands can guide customers to engage with their products or services more frequently, in a more human way, and increase the overall commitment from their communities. As the landscape for events becomes ever saturated, novel ways of engaging audiences (and leaning into the multi-sensory nature that they offer) is crucial.
Why not have your product transformed into cake, fool your brand’s community, and make a lasting impression (that doesn’t involve repetitive slideshows or branded pens…).
