edible illusions. unforgettable experiences.

Content. Installations. Brand Magic. All in cake.

About

Hello cake enthusiast, and welcome. I’m Gigi (or Georgia, if I’m in trouble…), and I create cakes that make people gasp, laugh, and share.

Over the past 5 years, I’ve collaborated with global brands, top experiential agencies, and private clients who want more than a cake - they want a moment. Whether it’s a life-size event installation, mini-cakes for luxury events, or campaigns created for maximum online impact, I tailor each project to its audience, purpose and platform.

More about Gigi
 

Clients

I love working with incredible brands, and have been privileged to collaborate with many over the years. Each collaboration brings its own personality, challenge, and creative spark. From luxury fashion icons like Net-a-Porter, to homeware icons IKEA and Le Creuset, my cake projects span industries and styles.

Whether it helping Dove spread a little self-love, lighting things up with ROXX, or making pizza dreams come true with OONI, I’ve been trusted to deliver ideas that connect and perform. Other fabulous clients include Virgin Money, Rightmove, TonieBox, Cerave, Unilever, Canderel, and Whitworths Sugar—just to name a few.

Big names, bold ideas, and brilliant results.

Work with gigi
 
 

Services

  • Big. Bold. Breathtaking. These cakes typically involve specific structural planning and engineering to create. The result? A guaranteed talking point that doubles up as a catering asset too. Win win.

  • Want to offer a particular group of guests or attendees an edible memory that is portion perfect? Then mini cakes are your answer. Popular with luxury brands, PR events, and influencer marketing, mini cakes have proven to offer truly special slices of experience that people wont forget.

  • Most likely what brought you here in the first place, these cakes are cakes that look like…anything but cake. This campaign-winning concept has proven its viral nature over and over again, with cakes continuing to wow audiences online. Whatever your product or service, there is no cake idea that cannot be explored.

  • Typically used in conjunction with hyperrealistic cakes, I am delighted to offer a fully customisable content package to clients looking for full project outsourcing. Critically, each client is able to customise the degree of support, and can enjoy as much or as little as required from the following services:

    • early story-board development

    • bespoke cake sketches

    • pre-production content management

    • videography

    • photography

    • post production edits

Projects

  • TonieBox

  • Le Creuset

  • IKEA

  • Dove

  • IKEA

  • primark

  • Crazy colour

  • sketchers

  • ooni pizza ovens